I’ve been called ‘idealist” several times in my life, especially when the discussions are around business, consumption patterns and biodiversity conservation. BUT I do believe that there are different ways of doing business, different ways of consuming…and more important I do believe that business can enhance the protection of the natural environment and that consumers have the right and the power of choosing sustainable and ethical products. Here are some of my ideas of innovative business models that might work…
Wild orange marmalade from Otonga- My business innovation idea for the conservation of the Otonga Cloud Forest- part 1
In a nutshell, the idea is to sell the best wild orange marmalade to the best restaurant(s) in Quito. The chef will prepare the best dessert based on wild orange marmalade and row sugar from the Otonga Cloud forest. The best-informed clients will attend the restaurant and pay a fair price for eating a delicious dessert that has a social and environmental purpose. The owner of the restaurant, will invest part of its revenues in the sustainability of its source of production (wild oranges + row sugar + local entrepreneurs of the area). Sounds good right?
– The environment is seen as an opportunity for investment rather than as an externality.
– Profit for the marmalade producers and the restaurant.
– Low-income communities in Ecuador can improve their livelihoods by running social enterprises compatible with biodiversity conservation.
– Protection of the cloud forest in Ecuador
– Awareness rising among consumers in Quito
Who’s joining me in my start-up? 😉