Hope and innovation for conservation

There are great examples of successful conservation and sustainability efforts around the world that give us hope (Balmford, 2012; Bernard, 2010) and demonstrate that things can get better and will get better.IMG_0880 However, it is time to be honest in tackling the root causes of the problem from a conservation perspective.

Waste and our current consumption and production patterns are the major drivers for biodiversity loss, pollution, poverty, climate change (Orr, 1994).

What if we think  out-of the box for substituting something with nothing (Pauli, 2010)? and we create solutions that move away from pollution and waste and that use the resources that we already have?

The Blue Economy (Pauli, 2010) is a great example  showing that it IS possible to do so. In a nutshell, Gunther Pauli proposes the use of the waste produced by the coffee industry to grow mushrooms to feed vulnerable communities. Producers could grow coffee in a way that is compatible with biodiversity and responsible with the producer’s wellbeing. Responsible coffee drinkers could pay a fair price to producers, and in addition, new entrepreneurs could use the coffee waste to grow mushrooms to feed people (Pauli, 2010). The result would be that we wouldn’t need more land to grow more coffee or more resources for the creation of more goods, more jobs and more money. Check out more about this idea here.

With the same reasoning , there are many other examples of innovation in conservation. It is essential that we keep innovating our actions to tackle waste, production and consumption in the Anthropocene era (Steffen et al., 2011).  Keep checking the blog!!! new ideas coming soon… 🙂

DSCF0316

 

 

Business ideas for Conservation

DSCF0023

Otonga Cloud Forest

I’ve been called ‘idealist” several times in my life, especially when the discussions are around business, consumption patterns and biodiversity conservation. BUT I do believe that there are different ways of doing business, different ways of consuming…and more important I do believe that business can enhance the protection of the natural environment and that consumers have the right and the power of choosing sustainable and ethical products. Here are some of my ideas of innovative business models that might work…

Wild orange marmalade from Otonga- My business innovation idea for the conservation of the Otonga Cloud Forest- part 1

In a nutshell, the idea is to sell the best wild orange marmalade to the best restaurant(s) in Quito. The chef will prepare the best dessert based on wild orange marmalade and row sugar from the Otonga Cloud forest. The best-informed clients  will attend the restaurant and pay a fair price for eating a delicious dessert that has a social and environmental purpose. The owner of the restaurant, will invest part of its revenues in the sustainability of its source of production (wild oranges + row sugar + local entrepreneurs of the area). Sounds good right?naranja agria

Benefits:

– The environment is seen as an opportunity for investment rather than as an externality.

– Profit for the marmalade producers and the restaurant.

– Low-income communities in Ecuador can improve their livelihoods by running social enterprises compatible with biodiversity conservation.

– Protection of the cloud forest in Ecuador

– Awareness rising among consumers in Quito

Who’s joining me in my start-up? 😉

DSC_0540

Quito-Ecuador

Step by step…how to create a social enterprise?

Our social entrepreneurship program is getting to its end. Last week Vivamos el Bosque held its legal advice workshop at “El Maltón” community. Here, Jorge Muñoz, shared his experience as a business owner and entrepreneur. He gave good advice about certain topics that need to be taken care before “legalizing” any venture. For example, some of our young entrepreneurs are under 18 years old, what makes impossible for them to sign any legal document; and most of them are still studying so their availability is limited.
como construir una empresa Besides that, Vivamos el Bosque shared with the students, a comprehensive list of things to-do to legalize their venture. Where to go? what to bring? how much does it cost?
With this information they can start their business once they feel ready to do so.
One more workshop left!!! keep following the blog!

Social Entrepreneurship and Conservation Program

Finally started! After a long preparation, the first weekend of December 2012, “Vivamos el Bosque” held its first workshop under its Social Entrepreurship and Conservation program for youth at El Maltón Community.
Youth social entrepreneurs

I had the pleasure to host six youth from El Maltón community in Quito and two inspiring Social Entrepreneurs that work hard every day to conserve the biodiversity of Ecuador, Gabriel Iturralde from Floare, and Lola Guarderas from Wikiri. FloareTheir personal experiences leading a social business that aim to protect the Orchids and the frogs in Ecuador, gave as a clear overview of why, how and when to start such a business. Wikiri

The workshop was interactive and rich in information. We had lunch together and went visit some shops in Quito where products from other social business are sold. DSC_0145

The sessions help me with the later preparation of training modules and curriculum that will respond to the needs identified in the training need assessment, and we worked on the development of a curriculum and an implementation plan for a proposed mermelades business.